How to Improve Your Startup's Social Media Strategy
Last Updated: By TRUiC Team
As a startup, you’ve put in the time and effort to develop a great product or service, but that’s often just the beginning.
After your initial product or offering creation process, even if you’re starting with a minimum viable product (MVP), you need to place a significant amount of focus on marketing and develop a social media presence.
When your customers can recognize your brand and begin to educate themselves about how your startup can solve their problems, they’ll be more likely to purchase your products and services in the future.
In this guide, we're going to walk through a few steps your startup can take to improve your social media strategy and build brand loyalty.
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Social Media for Startups
When it comes to boosting your lead generation and increasing brand awareness for your startup, social media can be the “secret weapon” that allows you to sneak up behind your competition and blow them out of the water. Here are a few ways your startup can develop a solid social media strategy and a presence that gets more customers into your sales channels.
What Is a Social Media Marketing Strategy?
A social media marketing strategy is an all-encompassing term that refers to anything and everything you plan to do on social media platforms to benefit your business. This includes content creation, creating a content schedule, and tailoring all your social media marketing efforts to appeal to your target audience.
Defining a social media content strategy for your startup can be done by defining which channels you're going to pursue, what types of content you'll post, at what frequency you will post and interact with prospects and customers, and how you'll further educate your target audience about your business.
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How to Boost Your Startup Social Media Marketing
Creating a few social media profiles and posting once in a blue moon isn't enough to get your target market engaged with your startup – you have to do more.
These are a few tips on how you can improve your social media presence by engaging with your followers firsthand, developing a multi-channel strategy, working with influencers to promote your brand, tracking social media analytics, and implementing multimedia, as well as publishing social media posts on a consistent basis.
1. Engage With Your Followers
Engaging with your followers is one of the most important aspects of a solid social media marketing campaign for your startup. Every follower you engage with is a potential prospect who may be interested in what your startup has to offer, or they may be a past customer looking for a reason to engage with your business once again.
Your startup can engage with your followers by replying to each mention, replying to comments, and even looking into automated social media tools that can reply with an initial “introductory” message to start the conversation.
2. Develop a Multi-Channel Strategy
Most people these days seamlessly move across multiple social media accounts on a daily basis, even multiple times per day. All social media platforms present content in a different way, and the audience of each social media platform is different, which is why it's important for your startup to adapt and present different types of content simultaneously.
When you create content, you consider text content, video content, and image content as your primary three “pillars” to a solid social media strategy. By posting the same message across multiple content mediums and multiple platforms, you’ll significantly increase your reach and allow more and more of your target audience to engage with your brand.
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3. Try Influencer Marketing
The rise of social media influencers in recent years has made collaborations, partnerships, and promotions with brands more and more prevalent. These are social media savants that have built a successful social media presence and strong personal brand.
If your target market is engaging with influencers, ad campaigns with these internet personalities can help your brand reach potential customers and increase brand awareness. Working with influencers on social media is an excellent strategy that has been proven to work for numerous brands, often giving them a significant advantage over their competitors.
4. Track Analytics
If you’re not tracking social media engagement metrics and keeping an eye on how your social media efforts are performing, you may be falling behind the curve. It’s now more important than ever for your startup to keep a close eye on your social media analytics and determine which content “hits” with your audience and which content “flops.” This will allow you to create content that specifically caters to your particular audience and improve your engagement metrics.
5. Create Different Types of Content
Having a social media strategy that uses multiple types of content, such as text, video, and image content, is a great way to reach different “segments” of your audience. Not everyone in your audience will absorb information the same way. Some people prefer to watch videos while others prefer to read text, so why not cater to both segments of your audience?
Not to mention, different platforms require different types of content, such as LinkedIn vs. TikTok. When strategizing content, be sure to consider how you will create quality content in a variety of mediums.
6. Keep Up With Trends
To stay relevant on social media and get your brand in front of a huge audience, you will need to keep up with all the latest trends sweeping platforms like Instagram and TikTok. Using trending audio, templates, and more can help appeal to the algorithm and help your post's searchability. Participating in social media trends while still creating good quality content is a great way to get your brand in front of new customers.
7. Keep a Consistent Schedule
When your prospective customers look at your social media pages and see inactivity, they will more often than not be completely put-off and can even begin to view your brand as “abandoned.” With all of the noise out there today, you must keep a consistent and even frequent posting schedule across social media if you want to stay competitive in today’s environment.
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