Best AI Marketing Tools for Startups in 2024

Recently, everything from content marketing to search engine optimization (SEO) has seen an increase in tools to help streamline workflows, create targeted content, and track results. Business software creators continue to implement advanced technology to create hardworking, effective marketing tools for startups and their teams. 

Here are the top AI-powered marketing platforms, including the best free AI marketing tools, for startups. 

Best For: Content Marketing, Social Media Marketing, Affiliate Marketing 

Pricing: Free to $3,600/month 

HubSpot is an all-in-one marketing platform — and one of the best free AI tools for marketing. With AI woven throughout the platform, HubSpot offers an advanced and powerful tool for marketers to do everything from content generation to email marketing. 

HubSpot’s Marketing Hub comes packed with AI features for managing marketing campaigns and tracking their success. Key features include an AI marketing bot, a form builder, and contact management tools. Marketing teams will find HubSpot’s Marketing Hub an especially effective tool for collaboration so they can deliver better results. 

Best For: Social Media Marketing 

Pricing:  $19/month to $79/month

Social media is an important marketing channel every business must tackle. Arrow makes creating and publishing targeted social media campaigns easier than ever with AI tools that span all major social media platforms. 

The process is simple: users create a profile that matches their business goals, and then jump on a call with an Arrow social media expert. Within 24 hours of choosing a plan, the platform will develop social media posts for users to review. Built for small teams, Arrow ensures you aren’t neglecting social media marketing as you grow your business. 

Best For: Content Marketing, SEO, Social Media Marketing

Pricing: $108.33/month to $499.95/month

Semrush is an online marketing tool used by Tesla, Samsung, and Forbes. All on one platform, it enables users to do everything from SEO and social media marketing to measuring results and refining their strategies. 

The beauty of the Semrush platform is the range of use cases it offers, combining the capabilities of several platforms into one. Whether you want to conduct competitive analysis, optimize your content marketing strategy, or run a pay-per-click (PPC) campaign, you can do it on Semrush. 

Best For: Logo Generation, Branding 

Pricing: Free

Tailor Brands is a business services company that boasts products for everything from limited liability company (LLC) formation to trademark filing. Its free logo generator is a great tool for early-stage startups working to build their brand. 

A great logo is a valuable differentiator and memorable calling card for any business. Tailor Brands’ logo maker is easy to use and free. Simply enter a business name to create a custom logo in only minutes — at no cost. You can then download high-resolution files as well as a suite of branded assets provided by the platform. 

Best For: SEO, Content Marketing 

Pricing: $15/month to $479/month 

SerpStat is an all-in-one SEO platform built to help businesses growth hack their websites. Through the platform, users can analyze their website and the effectiveness of their existing SEO efforts, prioritize technical issues, and schedule automatic website audits. 

Additionally, Serpstat makes it easy for startups to conduct effective competitor analysis and develop content using a keyword-optimized AI tool. This powerful SEO platform allows users to create targeted content that ranks well in search results. 

Best For: Project Management, Marketing Campaign Management 

Pricing: Free to $12/month per user

ClickUp is an AI-powered project management tool. Its robust platform supports a range of activities from brainstorming and task management to time tracking with an extensive set of features. 

ClickUp’s AI features — AI Knowledge Manager, AI Project Manager, and AI Writers for Work — level up task management by providing answers, automating work, and creating content. Plus, the platform’s collection of AI tools, known as ClickUp Brain, also provides data security features to protect your business’s important data. 

Best For: Image Creation, Social Media Marketing 

Pricing: $8/month to $60/month  

Lexica Art is an image generator that uses AI to create realistic images for a variety of use cases. Whether you want to create images for social media posts, SEO efforts, or YouTube thumbnails, Lexica Art is a powerful and intuitive AI resource to move your brand imagery beyond stock photos. 

One of this platform’s most valuable aspects, however, is its ability to save your prompts and searches so you can easily create on-brand imagery every time. Each of its plans also include “fast generations,” which essentially means you can create your images using Lexica Art’s fastest servers. 

Best For: Influencer Marketing, Social Media Marketing 

Pricing: $134/month to $698/month 

Influencer and social media marketing are powerful marketing tools for businesses. Influencity is an AI-powered, influencer relationship management (IRM) platform that analyzes millions of influencers and content creators to connect companies with creators that align well with their business goals. 

Once businesses identify their ideal influencer partners based on Influencity’s profiles and unbiased metrics, they can use the platform to track and manage campaigns through the IRM tool. It operates similarly to a customer relationship management (CRM) platform. 

Influencity is a valuable tool that enables businesses to not only find influencers that align with their target audience, but also to launch and optimize these campaigns to increase yield. 

Best For: Media Monitoring, Public Relations 

Pricing: $79/month to $499/month 

Managing your company’s online reputation is crucial to your public relations and marketing strategies. Brand24 uses AI to search news sites, blogs, videos, social media content, and more to identify any mentions of your brand. 

However, the platform doesn’t stop there. Brand24 not only enables brands to review mentions from across the web, but also conduct a sentiment analysis that determines the emotion associated with each mention. This provides companies with valuable insights on how customers and reviewers perceive their brand. 

From there, businesses can easily respond to brand criticism and troubleshoot customer issues to build brand loyalty and increase customer retention. The platform is a powerful tool for media monitoring, saving entrepreneurs time and giving them more control over their brand reputation.