Startup Basics

Last Updated: By TRUiC Team


The startup ecosystem is vast and dynamic, and navigating it requires a solid grasp of the basics. Our Startup Basics hub aims to provide that foundation. It offers straightforward definitions, in-depth articles focused on cultivating an entrepreneurial mindset, insights into current market trends, and a plethora of advice to steer you smoothly from conception to launch.

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Featured

Entrepreneurs working together.

What Is a Startup?

We explain what a startup company is, how startups are typically funded, and more.

Definitions

MVP written on letter board next to sticky note stating, minimum viable product.

What Is a Minimum Viable Product?

We define what a minimum viable product (MVP) is, examples of MVPs, and how you can build your own.

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What Is Product-Market Fit?

This guide defines product-market fit, why it is important for startups to understand, and how to find it for your startup.

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What Is a Unique Value Proposition?

A Unique Value Proposition (UVP) is a clear statement that articulates the exclusive benefits a product or service offers to customers.

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What Is a Startup Accelerator?

Startup accelerators are programs that provide education, coaching, and funding to early-stage, growth-oriented businesses.

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Entrepreneur Mindset

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Anatomy of an Entrepreneur

We cover the major entrepreneur characteristics you need, some ways to gain authority and deal with failure, and much more.

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Successful Startups - And What You Can Learn

We’ve gathered stories of the most successful startups that will motivate you to launch your company and become a better entrepreneur.

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Unleashing the Power of the Pareto Principle in Entrepreneurship

Many successful entrepreneurs use the Pareto Principle to work smarter, not harder. Learn how to leverage this "80/20 rule" at your startup.

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Startups That Pivoted and Found Success

We share a few business pivot examples from companies you never knew changed their business model and found startup success.

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Books Recommended by Successful Entrepreneurs

We take a look at some must-read books recommended by successful entrepreneurs, from Elon Musk to Arianna Huffington.

Startup Trends & Insights

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Best Startup Industries

Explore a list of the top startup industries, from AI to VR. These sectors offer several opportunities for entrepreneurs.

Launch a Startup

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How to Name a Startup

Leave the frustration behind with these tools, guidelines, and tips for naming your startup and registering it with your state.

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Designers working on a startup website.

How to Build a Startup Website

Creating an impactful startup website is essential to the success of your company. These are the steps you need to take to build one.

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Lean Startup Business Plan Guide

A lean startup business plan streamlines the traditional plan to focus on testing ideas fast. Learn how to craft one to launch and grow your company.

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How to Incorporate a Startup

We share how to incorporate a startup step-by-step and help you navigate the resources you'll need throughout the startup incorporation process.

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