8 Best Email Testing Tools for Startups in 2024
Last Updated: By TRUiC Team
Today, email testing is a vital component of email marketing. Thankfully, there is a wide range of high-quality email testing tools available for email marketers to choose from.
In this article, we’ll take a look at eight of these tools and discuss the key features, pros, and cons of each one.
Top Email Testing Services
There are numerous different types of email testing, meaning that there are also numerous different types of email testing tools. One category of email testing tools is SMPT testing tools that enable you to identify any SMPT server issues that are preventing your emails from reaching their intended recipients.
Tools for testing email deliverability, meanwhile, analyze various elements of your sender reputation to help you improve your email deliverability rate. Lastly, message viewer tools enable you to see what your emails look like when viewed on various platforms so that you can catch any design mistakes and make sure your emails look professional.
Now that we’ve covered what email testing is and the various types of email testing tools available, let’s dive into our list of the eight best email testing tools on the market today.
Jump to:
1. GlockApps
About
GlockApps is a company that provides numerous email testing tools, including both free and paid testing tools. Some of the free tools that GlockApps offers include a domain checker to see who is using your domain and an inbox email tester to see where your emails land.
For paying customers, GlockApps offers an email spam score checker to ensure that your emails won’t be flagged as spam, a DMARC analyzer to help you protect your sender reputation, and a tool for monitoring your email authentication records. Along with these high-quality tools, GlockApps also offers email deliverability and email consulting services.
Notable Features
- DMARC analyzer to help protect your brand from phishing and spoofing
- Uptime monitor that monitors the health of your SPF, DKIM, and DMARC records and notifies you if your IP is blacklisted
- A spam score checker that generates a comprehensive report of your email deliverability and how to improve it
Pros
- Offers several free email testing tools
- Enables you to purchase individual testing tools or packages that contain all of GlockApp’s email testing tools
- Offers email deliverability and email consulting services alongside its email testing tools
Cons
- Pricing for paid tools is a little expensive
- Requires somewhat of a learning curve to master
- Customer support sometimes takes a while to respond to support tickets
Pricing
- Basic: $59/month
- Business: $99/month
- Custom: $199/month
2. Litmus
About
Like GlockApps, Litmus is a company that offers several different email testing tools. This includes an email viewer that lets you see how your emails will look on various platforms, spam testing tools to monitor your email deliverability rate and highlight deliverability issues, and an automated QA test for optimizing your emails for opens and conversions.
Along with these email testing tools, Litmus also offers tools for email design and personalization, reporting tools for analyzing the performance of your email marketing campaigns, and numerous other solutions designed to help email marketers create, launch, and analyze effective email marketing campaigns.
Notable Features
- The ability to test how your emails will look on 100+ different email clients
- An automated QA test for testing links, images, tracking, and other critical elements of your emails
- Litmus spam testing scans your email against 25+ tests and provides actionable advice to fix any identified problems.
Pros
- Easy to set up and use
- High-quality customer support
- Provides an impressive range of email testing and email design tools
Cons
- Email testing tools must be purchased as a package and cannot be purchased individually
- Renders can often take a while to load
- The mobile version of the platform is a little clunky and difficult to navigate
Pricing
- Litmus Basic: $63/month
- Litmus Plus: $127/month
- Litmus Enterprise: Custom pricing available upon request
3. Mailtrap
About
Mailtrap provides a powerful Sandbox API that can cover all email testing scenarios. With Mailtrap’s Sandbox API, you can create your own email tests covering both simple and complex scenarios, enabling you to test any email-related functionality with ease.
Another big benefit of Mailtrap is that it allows you to test hundreds of different variables simultaneously. Mailtrap lets you set up automated daily checks for email testing that doesn’t require any manual effort. These features make Mailtrap an excellent choice for email marketers who want to leverage automation to reduce the workload associated with email testing.
Notable Features
- Sandbox API that enables you to create your own custom email testing scenarios easily
- Automated daily checks with real-time alerts to let you know when issues occur
- Provides the ability to quickly verify hundreds of variables and test any number of unique emails
Pros
- Affordable pricing with numerous pricing plans to choose from
- Provides a wide range of tools and features across all of its pricing plans
- Provides a forever-free plan that enables you to test up to 500 emails per month
Cons
- A little difficult to set up and use
- Each pricing plan has a limit on how many emails you can test each month
- Some users report issues regarding how emails are displayed
Pricing
- Free: $0/month
- Individual: $9.99/month
- Team: $24.99/month
- Business: $49.99/month
- Premium: $99.99/month
- Enterprise: $299.99/month
4. Email on Acid
About
Email on Acid is an email testing platform offered by Sinch that provides numerous email testing tools and capabilities. This includes a pre-deployment checklist that lets you test your campaigns automatically without requiring a manual review process as well as a preview feature that lets you preview how your emails will look across 90+ email clients and devices.
In addition to its high-quality email testing tools, Email on Acid also offers advanced email analytics for monitoring the performance of your campaigns, as well as email accessibility tools to ensure that recipients with visual impairments are able to read your messages.
Notable Features
- Preview feature that lets you test how your email looks across 90+ clients and devices
- Pre-deployment checklist for testing email marketing campaigns automatically
- Insightful and comprehensive email marketing analytics
Pros
- Unlimited email testing across all pricing plans
- Easy to set up and use
- Excellent customer support
Cons
- Deliverability services and monitoring are not included with Email on Acid and are instead offered as part of Sinch’s other product, InboxReady
- More expensive than comparable email testing platforms
- Email rendering sometimes takes a while to load
Pricing
- Basics: $74/month
- Premium: $134/month
- Professional: $449/month
- Enterprise: Custom pricing available upon request
5. HubSpot
About
HubSpot is a company that offers a long list of tools for startups, and one of the high-quality tools that HubSpot provides is an A/B testing kit for email marketers.
This free testing kit includes a complete guide on running A/B tests, a significance calculator for tracking your campaign results, and an A/B testing template for helping you track, organize, and improve your tests. HubSpot’s A/B testing kit might not include the range of email testing tools you’ll find with other email testing platforms, but it is still an excellent resource that is completely free to download and use.
Notable Features
- 10 guidelines for effective A/B testing
- a significance calculator for tracking your campaign results
- An A/B testing template for helping you design your A/B tests
Pros
- Completely free to download and use
- Includes helpful training resources for teaching you the ins and outs of A/B testing
- Incredibly easy to use
Cons
- Only facilitates one type of email testing
Pricing
- Free to download and use
6. Mailchimp
About
Mailchimp is one of the most well-known email marketing platforms, and one of the many features that you get with Mailchimp is high-quality email testing tools. For one, MailChimp makes it easy to preview your emails by giving you the option to send out test emails within the Mailchimp email designer. Mailchimp also offers A/B testing features for optimizing the performance of your email marketing campaigns.
If you are looking for both email testing tools as well as a high-quality email marketing platform for managing other aspects of your list-building and email marketing campaigns, then MailChimp is certainly a great option to consider.
Notable Features
- Easy-to-use email preview feature
- A/B testing tools
- Comprehensive email marketing platform that provides everything you need to grow your subscriber list and design, launch, and monitor your email marketing campaigns
Pros
- Offers a broad range of email marketing tools and functionalities
- Easy to set up and use
- Affordable pricing that includes a completely free plan
Cons
- Limited testing functionality compared to platforms that are specifically dedicated to email testing
- Not as feature-rich as more expensive and advanced email marketing platforms
- Customer support is sometimes slow to respond to support tickets
Pricing
- Free: $0/month
- Essentials: $11/month
- Standard: $17/month
- Premium: $299/month
7. Stripo
About
Stripo is best known for its wide range of email templates and powerful email designer. Along with making it easy to design professional marketing emails, though, Stripo also offers a helpful email testing tool.
With Stripo’s email testing feature, you can preview how the emails you design look across 70 different clients. This makes it easy to correct issues such as missing alternative text, poor rendering, and buttons that don’t work.
Notable Features
- Thousands of email templates to choose from
- Powerful yet easy-to-use email designer
- Ability to preview how your emails will look across 70 email clients
Pros
- Makes it incredibly easy to design and test marketing emails
- Affordable pricing and a free plan
- Provides thousands of high-quality email templates to choose from
Cons
- Email preview is the only email testing feature that Stripo offers
- No reporting or analytics features
- Each pricing plan has a limit on the number of emails that can be tested each day
Pricing
- Free: $0/month
- Basic: $15/month
- Medium: $45/month
- Pro: $95/month
8. ReachMail
About
ReachMail is a company that offers several different email marketing tools, including tools for creating automated email marketing campaigns, an easy-to-use email builder, and a tool for A/B testing your email campaigns.
ReachMail’s A/B testing tool enables you to select up to five emails for A/B testing. From there, ReachMail provides a detailed report that shows a comparison of each test’s results. This makes it easy to pinpoint what’s working well and what isn’t so that you can optimize your email marketing campaigns for improved opens and conversions.
Notable Features
- Intuitive drag-and-drop email builder
- Email marketing automation features
- A/B testing tool that enables you to test up to five emails at once
Pros
- Easy to set up and use
- Affordable pricing that includes a free plan
- Excellent email marketing automation features
Cons
- A/B testing is the only email testing feature that ReachMail offers
- Somewhat limited features compared to alternative email marketing platforms
- Limited email designs in the ReachMail template library
Pricing
- Free: $0/month
- Basic: Starts at $9/month
- Pro: Starts at $29/month
Review Methodology
We evaluated the best email testing software based on the following criteria:
- Ease of Use: This criterion evaluates how easy the software is to set up and use and how much, if any, of a learning curve is required.
- Features: This criterion evaluates both the software's number of features and the quality of those features.
- Pricing: This criterion evaluates how affordable the software is compared to alternatives.
- Customization: This criterion evaluates how customizable and flexible the software is.
- Integrations: This criterion evaluates how well the software integrates with other tools and solutions and the number of integrations it offers.
- Customer Reviews: This criterion analyzes customer reviews of the software for a broad overview of what customers think of it.
FAQs
What is email testing?
Email testing can mean numerous different things, including testing how your emails look on various email clients and devices, testing the deliverability rate of your emails, and A/B testing emails to see which one performs best.
What is an email testing tool?
An email testing tool is a software solution that enables you to perform many email tests. This includes email preview tools, tools for testing email deliverability, and A/B testing tools.
Do startups need email testing tools?
Email testing tools are a vital resource for any startup that is engaging in email marketing and are essential if you want to design attractive, high-performing emails that will be delivered at a high rate.
What is the best email testing tool?
The best email testing tool ultimately depends on a number of factors, including what test you are trying to perform, your company’s budget, and the features that are most important to you.
What should you look for in email testing software?
Ease of use, numerous email testing features, responsive customer support, and a healthy list of integrations are some of the most important qualities to look for in email testing software.
