What Is a Neobank?

In today's ever-evolving financial landscape, a new player has emerged: the neobank. These fintech companies are revolutionizing traditional banking by offering innovative, digital-first solutions that cater to the needs of startups and entrepreneurs.

Jump Ahead:

1. How Do Neobanks Work?
2. Pros & Cons of Neobanks
3. Neobanks vs. Traditional Banks
4. Neobanks vs. Online Banks
5. Popular Neobanks
6. How to Choose the Right Neobank

Without the overheads of traditional banks, such as branches and large staff numbers, neobanks can deliver services more efficiently and cost-effectively.

Neobanks, also known as "challenger banks," leverage advanced technology platforms to provide their services. Here's a high-level view of their operations:

• Technology-First: Neobanks are built on modern technology infrastructure, often making use of cloud computing, AI, and machine learning. This enables them to operate more efficiently and respond to customer needs quickly.
• Customer-Focused: They emphasize on user experience, offering intuitive digital interfaces and a high degree of personalization in their services.
• Regulatory Compliance: Neobanks must comply with the same financial regulations as traditional banks. Some operate under their own banking license, while others partner with established banks to offer their services.

How Neobanks Make Money

Neobanks generate revenue in several ways:

• Fees: Neobanks may charge customers for specific services, such as international transfers or premium account features.
• Interchange Revenue: Every time a customer uses a neobank's debit card, the merchant pays a small fee (interchange fee), part of which goes to the neobank.
• Interest Margin: Some neobanks lend out customer deposits, similar to traditional banks, and earn interest on the loans.

Are Neobanks Safe?

Neobanks are as safe as traditional banks, subject to the same rigorous regulatory standards:

• Regulatory Oversight: Neobanks, like all banks, are regulated by financial authorities. They are required to adhere to strict standards to protect customers' funds and personal information.
• Insurance: In many countries, customers' deposits are insured up to a certain limit. For instance, in the US, the Federal Deposit Insurance Corporation (FDIC) insures deposits up to $250,000.
• Security Measures: Neobanks utilize state-of-the-art security technology, including encryption, biometric authentication, and real-time fraud detection, to keep customers' money and data safe.

Neobanks have several advantages that make them a compelling alternative to traditional and online banks:

• Intuitive Interfaces: Neobanks offer modern, user-friendly interfaces that are easy to navigate. This leads to an enhanced customer experience, especially for tech-savvy users.
• Innovative Features: Neobanks often introduce new features more quickly than traditional banks, such as instant payments, real-time notifications, or budgeting tools.
• Lower Fees: Without the overhead of physical branches, neobanks often offer accounts with lower fees than traditional banks.
• Competitive Rates: Some neobanks offer competitive interest rates on savings accounts and personal loans.
• 24/7 Access: Customers can access their accounts and conduct transactions anytime, anywhere, as long as they have an internet connection.
• Rapid Setup: Opening an account with a neobank can be done quickly and easily, often in just a few minutes.

Despite their advantages, neobanks also have a few limitations to consider:

• Basic Products: Neobanks typically focus on core banking products like checking and savings accounts. They may not offer a full suite of services like mortgages, large loans, or investment services.
• Internet Requirement: Since neobanks operate entirely online, you need a stable internet connection to access your account. This can be inconvenient in areas with poor internet connectivity.
• No Physical Locations: If you require services like cashier's checks or face-to-face customer service, a neobank may not be the best option.
• Credibility: As relatively new entrants in the banking sector, some neobanks may not have the same level of trust and reliability associated with traditional banks.
• Customer Support: Some customers may find the digital-only customer service provided by neobanks less satisfactory than the more personal service offered by traditional banks.

When comparing neobanks to traditional banks, the differences are primarily based on how they operate, the services they provide, and the way they interact with customers. Let's delve into these differences.

Service Delivery

Traditional banks offer a combination of physical and digital services, while neobanks operate purely digitally:

• Physical vs. Digital: Traditional banks operate both physical branches and digital services. Neobanks, on the other hand, operate entirely online, leveraging advanced technology to offer services.
• Access to Services: With 24/7 digital access, neobanks can offer round-the-clock services. Traditional banks, while providing digital services, can still have limitations on certain services outside of typical business hours.

Customer Experience

There is a stark contrast between the two when it comes to the customer experience:

• User Interface: Neobanks generally offer superior digital interfaces with a focus on user-friendliness and seamless navigation. Traditional banks, while improving their digital offerings, can often lag behind in this aspect.
• Customer Service: Neobanks tend to emphasize digital customer service channels like chatbots, email, or social media. Traditional banks provide customer service both digitally and through in-person channels.

Fees and Rates

Neobanks and traditional banks also differ in their fee structures and interest rates:

• Fees: Neobanks often charge fewer and lower fees than traditional banks due to lower overhead costs. However, they may charge for premium features.
• Interest Rates: Neobanks may offer more competitive rates on savings accounts and personal loans because they lack the overhead of maintaining physical locations.

Products and Services

The range of products offered by traditional banks is generally broader than neobanks:

• Range of Services: Traditional banks offer a wide variety of services, including checking and savings accounts, loans, mortgages, and investment services. Neobanks typically focus on providing streamlined checking and savings accounts and payment services.
• Complex Services: For complex financial needs like large-scale loans, mortgages, or wealth management, traditional banks typically have more expertise and offerings.

While both neobanks and online banks operate primarily through digital channels, there are subtle but essential differences to understand. Let's compare these two types of digital banking institutions.

Origins and Infrastructure

Neobanks and online banks differ in their origins and underlying infrastructure:

• Establishment: Online banks are often digital extensions of traditional banks or built from the ground up but follow a similar operational model to traditional banking. Neobanks, in contrast, are usually startups with a technology-first approach.
• Infrastructure: Online banks tend to use existing banking infrastructure, whereas neobanks build their own technology platforms from scratch, which can lead to more agile and innovative offerings.

Product Offerings

The product offerings of online banks and neobanks vary:

• Range of Services: Online banks typically offer a wider array of products, similar to traditional banks, including checking and savings accounts, CDs, loans, and sometimes even investment services. Neobanks often focus on providing streamlined checking and savings accounts and payment services.
• Innovation and Features: Neobanks, due to their technology-first approach, might offer more innovative features and greater customization. They also frequently integrate with other financial technology apps.

User Experience

There are also differences in the user experience:

• User Interface: Both online banks and neobanks prioritize a robust digital experience. However, neobanks may have an edge due to their tech-centric model, offering more seamless and intuitive digital interfaces.
• Customer Support: Online banks usually offer a broader range of customer support options, including phone support. Neobanks tend to focus on digital customer service channels, such as chatbots or social media.

Rates and Fees

Fees and rates also differ between online banks and neobanks:

• Fees: Both online banks and neobanks typically offer low-fee accounts compared to traditional banks. Neobanks, however, can offer even lower fees due to their low-cost operating model.
• Interest Rates: Online banks often offer competitive interest rates on savings products due to their lower overhead. Neobanks may not always offer interest on deposits, focusing instead on features and usability.

A number of neobanks have gained popularity due to their unique offerings and customer-centric services. Let's look at a few of these notable players:

Mercury

Mercury offers business banking services tailored to the needs of tech-savvy entrepreneurs and small businesses. It provides tools for cash flow and revenue tracking, sending and receiving payments, and integrating with other financial tools. Mercury also offers an API for businesses wanting to build custom integrations. With no monthly fees and a quick online setup, it offers a cost-effective and convenient solution for startups.

Lili

Lili's services are designed to help self-employed individuals manage their finances more effectively. It offers features like expense tracking, tax calculations, and financial insights tailored to freelancers and small business owners. Overall, Lili helps entrepreneurs separate their personal and business finances, making it easier to manage money and prepare for tax time.

Chime

Chime is one of the largest and fastest-growing neobanks in the United States. It aims to make banking simpler and more accessible for everyone.It offers fee-free checking and savings accounts, automatic savings tools, and early access to direct deposit payments.With its user-friendly app, low-fee structure, and useful financial tools, Chime offers an appealing alternative to traditional personal banking.

Check out our full review of the best banks and digital banking platforms for startups.

When selecting a neobank, there are several factors to consider to ensure it aligns with your specific needs and financial goals. Here are some key aspects to consider:

Understand Your Needs

First, identify your specific banking needs:

• Basic Services: If you require only basic banking services like a checking or savings account, most neobanks can fulfill these needs.
• Specialized Services: If you need specialized services, choose a neobank that caters to your specific needs. For example, Mercury caters to startups, and Lili is designed more for small business owners.

Evaluate the Features

Consider the unique features offered by different neobanks:

• Budgeting Tools: Some neobanks provide built-in budgeting and saving tools, which can help you manage your money more effectively.
• Integration: If you use other financial apps, you may want to choose a neobank that offers integration with these platforms.

Consider Costs

Understand the cost structure of the neobank:

• Fees: While many neobanks boast low-fee or no-fee accounts, some may charge for specific services. Make sure you understand any potential charges.
• Interest Rates: If earning interest is important to you, compare the rates offered by different neobanks.

Check the Safety and Security

Confirm the safety and security measures in place:

• Deposit Insurance: Check whether the neobank is insured by a government agency such as the FDIC or equivalent in your country.
• Security Measures: Look for security features like encryption, biometric authentication, and real-time fraud detection.

Review Customer Service

Consider the quality and accessibility of customer service:

• Availability: Since neobanks operate online, they should ideally offer 24/7 customer service.
• Service Channels: Look at the available channels for customer service — email, chat, phone, social media — and whether they align with your preferences.

Neobanks represent a significant shift in the banking industry, driven by technological innovation and changing consumer expectations. They offer a unique, digital-first approach to banking that emphasizes user experience, accessibility, and cost-efficiency. Embracing this new era of banking could mean more convenience, greater control over your finances, and a more personalized banking experience.

While they may not entirely replace traditional banks or even online banks, neobanks certainly provide a compelling alternative for certain customers. Whether you're a tech-savvy millennial, a freelancer seeking better expense management, or a startup requiring flexible financial services, neobanks can offer tailored solutions that meet these specific needs.

However, as with any financial decision, it's essential to do your homework. Assess your needs, evaluate different offerings, consider safety and reliability aspects, and choose a neobank that best fits your requirements.