25 Top Generative AI Startups to Watch in 2024

Every year, new startups pull to the forefront of their industry through exciting innovation, tech, and industry-disrupting business models. We’ve rounded up some of the most exciting generative AI startups of 2024 that startup lovers, investors, and aspiring entrepreneurs should follow.

Disclaimer: With so many exciting startups launching and growing worldwide, we aren’t able to cover them all. Furthermore, the startups that are listed below are not officially ranked and are listed in no particular order.

• Location: San Francisco, California
• Founders: Ilya Sutskever, Greg Brockman, Elon Musk, et al.
• Founded In: 2015
• Funding: Secondary Market, $11.3 Billion
• Investors Include: Andreessen Horowitz, Thrive Capital, Microsoft

Elon Musk and other founders launched OpenAI in 2015 to develop generative AI content programs. OpenAI’s first effort is Dall-E 2, which requires only basic instructions to generate digital images. OpenAI’s recent launch of its ChatGPT AI-writing technology created significant interest in generative AI technology. 

ChatGPT spurred Microsoft to increase its initial $1 billion investment in OpenAI to $10 billion with the hopes of turning its Bing search engine into a significant challenger to Google. OpenAI  has a valuation of about $28 billion.

• Location: Austin, Texas
• Founders: Dave Rogenmoser, John Philip Morgan
• Founded In: 2021
• Funding: Series A, $131 Million
• Investors Include: Founders Circle Capital,Insight Partners, Foundation Capital

Jasper AI is one of the fastest-growing privately-owned startups in the United States. It produces AI technology that enables individuals and large enterprises alike to produce original content and images. It also enables users to rework existing content and repackage it in different languages and formats. 

• Location: New York, New York
• Founders: George Davis, Brandon Reiss, Jessie St. Charles, et al.
• Founded In: 2016
• Funding: Series B, $17.9 Million
• Investors Include: Greycroft, G20 Ventures, FirstMark

Frame AI focuses on improving the customer experience for businesses and other entities by using AI technology to analyze and improve interactions. The technology uses nearly 30 factors that it configures and analyzes to determine the quality of interaction and customer experience when communicating with business entities. It suggests improvements that help to streamline efficiency and profitability while enhancing the customers’ experiences. 

• Location: Silicon Valley (Mountain View, California)
• Founders: Bhavin Shah, Jiang Chen, Vaibhav Nivargi, et al.
• Founded In: 2016
• Funding: Series C, $305 Million
• Investors Include: Sapphire Ventures, Bain Capital, Alkeon Capital

Moveworks’ AI technology acts as an enterprise copilot that helps to automate work processes to streamline and enhance productivity. Moveworks uses a large language model to integrate specific workplace language to create an effective communications platform that helps workers to become more productive. The technology can adapt to any work environment by learning the workplace lingo and using it in communications with workers and managers to improve efficiency. 

• Location: San Diego, California
• Founders: Clement Connor
• Founded In: 2019
• Funding: Seed, $4.5 Million
• Investors Include: N/A

Music has a language that is unique and highly universal. Soundful’s generative AI technology uses the language of music to enable individuals to compose and create songs and musical tracks using different musical genres. The AI technology can customize inputs and create new tracks that individuals can download as MP3, multi-track stems, or WAV files. Once downloaded, musicians and producers can use the songs, sounds, and tracks to create new musical compositions and songs. 

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• Location: San Francisco, California
• Founders: Henri Liriani, Keith Peiris
• Founded In: 2020
• Funding: Series B, $75.3 Million
• Investors Include: Greylock, Audacious Ventures, Wing Venture Capital

Tome produces an AI-powered presentation app that enables individuals to create presentation slides that include images, 3D renderings, and video. The technology is especially useful for presentations that require effective and compelling storytelling. The AI-generated images and copy enable the creation of presentation slides in seconds that hold the audience’s interest.

• Location: London, United Kingdom
• Founders: Lourdes Agapito, Matthias Niessner, Steffen Tjerrild
• Founded In: 2017
• Funding: Series C, $156.6 Million
• Investors Include: Kleiner Perkins, FirstMark, LDV Capital

Synthesia’s AI technology generates professional-quality videos without the use of cameras. Instead, code, AI algorithms, and text create localized and personalized videos. The AI algorithms can translate the video into any language, which gives users greater flexibility and the ability to effectively reach and communicate with audiences in widely varied locales. 

• Location: San Francisco, California
• Founders: Samanyou Garg
• Founded In: 2021
• Funding: Seed, $2.6 Million
• Investors Include: HOF Capital, Soma Capital, Broom Ventures

Writesonic uses GPT-4 AI technology to create print-marketing collateral. Freelancers and more than 200,000 businesses use the technology to create SEO-optimized content, including blogs and essays. The AI technology also creates Facebook and Google ads, answers to Quora questions, and promotional emails. It helps to increase the number of conversions that generate greater sales volume for businesses and online marketers. 

• Location: Copenhagen, Denmark
• Founders: Florian van Schreven, Ioannis Sintos, Tony Beltramelli
• Founded In: 2018
• Funding: Series A, $18.6 Million
• Investors Include: Insight Partners, byFounders, LDV Capital

Uizard gives non-designers a collaborative AI design tool that enables them to create software, mobile apps, and websites. Startup founders, managers, and consultants often use it to quickly convert their design ideas into real-world products that enable greater communications and marketing potential. Engineers use it to create and test a variety of digital products, including apps and software. 

• Location: San Francisco, California
• Founders: Andrew Mason
• Founded In: 2017
• Funding: Series C, $100 Million
• Investors Include: Andreessen Horowitz, Redpoint, Spark Capital

Descript’s AI technology functions as a collaborative editor of audio and video with the ability to transcribe the words spoken in both formats. It automatically transcribes the words and creates a text document that people can use to edit the content. Descript technology includes speech recognition that enables it to quickly transcribe spoken words and greatly reduces the time that the transcription normally would require when done by people.

• Location: Palo Alto, California
• Founders: Arvind Jain, Piyush Prahladka, Tony Gentilcore, TR Vishwanath
• Founded In: 2019
• Funding: Series C, $155 Million
• Investors Include: Lightspeed Venture Partners, Kleiner Perkins

Glean’s intuitive work assistant is designed to help teams navigate the information overload often faced in modern work environments​​. This smart tool searches across all company apps, understanding context, language, behavior, and relationships to provide personalized answers when you need them​​. Glean surfaces key knowledge and connects you with relevant team members, ensuring you never miss a thing and uncovering hidden insights within your company's data.

• Location: Menlo Park, California
• Founders: Daniel De Freitas, Noam Shazeer​
• Founded In: 2021​​
• Funding: Series A, $150 Million
• Investors Include: SVA, Andreessen Horowitz​, A.Capital Ventures

Character.AI is an innovative startup that leverages a neural language model to generate human-like text responses and facilitate contextual conversations. This chatbot web application allows users to create and publish "characters" with crafted "personalities" for community engagement. These characters can be used for a variety of purposes, including creative writing and text-based adventure games.

• Location: Tokyo, Japan
• Founders: Daigo Kusunoki
• Founded In: 2020
• Funding: Series A, $1.7 Million
• Investors Include: Deepcore, SMBC Venture Capital, Ceres Corporation

Soundraw is a cutting-edge startup that has harnessed the power of artificial intelligence to revolutionize the music industry. This company offers a unique AI-powered platform that enables video creators to generate royalty-free music tailored to their specific needs. Users can select the mood, genre, and length of the music, and the AI will generate songs in seconds, which can be further customized to align perfectly with their content​​.

• Location: San Francisco, California
• Founders: Dylan Fox​
• Founded In: 2017​
• Funding: Series C, $163.1 Million
• Investors Include: Accel, Y Combinator, Insight Partners

AssemblyAI offers robust AI models for transcribing and understanding speech, all accessible through a user-friendly API. Harnessing the latest AI research, their platform is utilized by thousands of startups and global enterprises for crucial tasks such as speech recognition, speaker detection, and speech summarization.

• Location: New York, New York
• Founders: Alejandro Matamala, Anastasis Germanidis, Cristóbal Valenzuela Barrera
• Founded In: 2018
• Funding: Series C, $236.5 Million
• Investors Include: Amplify Partners, Rogue VC, Salesforce Ventures

Runway is an applied AI research company pioneering the next generation of creativity tools. They're making machine learning easy and accessible for all types of creatives with a focus on video automation and synthetic media. Their tools are designed to reduce the costs of creating visual media across creative industries​.

• Location: London, United Kingdom
• Founders: Emad Mostaque
• Founded In: 2019
• Funding: Convertible Note, $173.8 Million
• Investors Include: Coatue, Lightspeed Venture Partners, Sound Ventures

London-based startup Stability AI is revolutionizing the visual art space with AI-driven solutions. They design and implement an open AI tool that transforms text commands into images and other forms of media. Their cutting-edge open AI models extend across image, language, audio, video, 3D, and even biology, promising a broad spectrum of applications​.

• Location: New York, New York
• Founders: Arnon Joseph, Yaniv Makover
• Founded In: 2013
• Funding: Series B, $30.1 Million
• Investors Include: Innovation Endeavors, Matias Ventures

Anyword develops content optimization software intended to bring tailor-made social context to individual website visitors. Their marketing platform uses natural language processing algorithms that unlock audience insights using artificial intelligence and data science. This enables their clients to create compelling stories and promote optimized content distribution​.

• Location: London, United Kingdom
• Founders: Ben Stokes
• Founded In: 2022
• Funding: N/A
• Investors Include: N/A

PromptBase is a unique marketplace where you can buy and sell high-quality prompts, enhancing the performance of AI models like DALL·E, Midjourney, and GPT. This innovative platform is designed to produce the best results and save on API costs, making it an exciting startup to watch in the generative AI space​.

• Location: San Francisco, California
• Founders: Ashray Malhotra, Nisheeth Lahoti, Shivam Mangla
• Founded In: 2019
• Funding: Seed, $12.2 Million
• Investors Include: 8VC, Red Ventures, Lightspeed India Partners

Rephrase.ai is a San Francisco-based startup that builds generative AI tools for creating professional videos. Their AI-powered visual dubbing tool takes any piece of text and creates a video of any person speaking that text. This technology uses generative AI tools to learn people's facial features corresponding to any spoken audio and then reconstructs photorealistic faces for any new given text or audio.

• Location: New York, New York
• Founders: Clement Delangue, Julien Chaumond, Thomas Wolf
• Founded In: 2016
• Funding: Series D, $395.2 Million
• Investors Include: Thirty Five Ventures, Sequoia Capital, Salesforce Ventures

Hugging Face is making waves with its tools for building applications using machine learning. Its transformers library, designed for natural language processing applications, and its platform that allows users to share machine learning models and datasets, puts it on the map as a leading generative AI startup to follow​.

• Location: Toronto, Canada
• Founders: Aidan Gomez, Ivan Zhang, Nick Frosst
• Founded In: 2019
• Funding: Corporate Round, $434.9 Million
• Investors Include: Index Ventures, Salesforce Ventures, Thomvest Ventures

Cohere provides natural language processing models to improve human-machine interactions. They aim to differentiate themselves by focusing on developers who need easy-to-use language tools for more than one task and by allowing companies to bring their own language data tailored to their industry.

• Location: California, Maryland
• Founders: Alex Miller, Munjal Shah, Vishal Parikh
• Founded In: 2022
• Funding: Seed, $65 Million
• Investors Include: Andreessen Horowitz, General Catalyst

Leveraging generative AI and machine learning, Hippocratic AI designs advanced, patient-centric tools that augment the capabilities of healthcare professionals. By aligning their technology with the ethical guidelines of the Hippocratic Oath, they promise to deliver safe, efficient, and compassionate care.

• Location: San Francisco, California
• Founders: Abhay Parasnis
• Founded In: 2022
• Funding: Series B, $165 Million
• Investors Include: Menlo Ventures, Lightspeed Venture Partners, Google Ventures

Typeface is a trailblazing generative AI startup that is revolutionizing the way businesses create high-quality, brand-aligned content. Leveraging AI in every facet of digital content creation, from writing blog posts to designing landing pages, Typeface offers an impressive blend of features that simplify and accelerate the content creation process.

• Location: San Francisco, California
• Founders: Daniela Amodei, Dario Amodei, Jack Clark, Sam McCandlish, Tom Brown
• Founded In: 2021
• Funding: Corporate Round, $3.3 Billion
• Investors Include: Menlo Ventures, Spark Capital, Google

Anthropic is committed to developing general AI systems and language models while prioritizing responsible artificial intelligence usage. Their innovative chatbot, Claude, shows promising potential. Similar to ChatGPT, Claude allows users to submit questions or requests and receive detailed, relevant responses. 

• Location: Palo Alto, California
• Founders: Karen Simonyan, Mustafa Suleyman, Reid Hoffman
• Founded In: 2022
• Funding: $1.5 Billion
• Investors Include: NVIDIA, Bill Gates, Reid Hoffman

Inflection’s premier product, Pi, stands for "personal intelligence" and is designed to provide infinite knowledge based on users' unique interests. An AI assistant that can function as a coach, confidante, creative partner, and more, Pi is available to help with tasks big or small. Whether users are looking for a better phrase, trying to understand complex ideas, or exploring new interests, Pi is there to assist and inspire​.

Recommended: Check out our full list of the top startups to watch!

Artificial intelligence is reshaping our world. These top generative AI startups are innovators in their fields, solving pain points and opening possibilities in nearly every industry imaginable. With new generative AI solutions launching regularly, there is no telling what will be accomplished with this world-changing technology next. 

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